Start Your Own Self Publishing Business by Cheryl Kimball

Author:Cheryl Kimball
Language: eng
Format: epub
Publisher: Entrepreneur Press
Published: 2012-05-30T00:00:00+00:00

• Author’s name. Don’t forget this on your cover—seeing your name in print is one of the most satisfying aspects of authorship. Once you’ve got one successful title under your publishing belt, readers will look for more books written by you.

Back Cover Sensation

The back cover is as important as the front—your last, best chance to sell your book to that browser. While the front cover acts as a teaser, the back closes the sale by explaining how your book will solve the reader’s problems and/or enhance the reader’s life. Use the following elements to press home your point:• Bookstore section. By this stage of your preproduction, you should know what section of the bookstore or library your book fits into (reference, crafts, business, religion, etc.). Print this section in small but legible text at the top left of your back cover. That way the bookstore knows where to put it so readers and store personnel can find it easily.

• Headline. Here’s your opportunity to reinforce what your book will do for your reader. Instead of, “How to travel with your kids so you all have a good time,” nab that bookstore browser with something like, “Make your next family trip a memory instead of a nightmare.” Don’t use the same text you used for your subtitle—get creative and keep it snappy. Your headline must make your browser want to read on.

• Features and benefits. Now write a short, concise description of just what your book will help the reader accomplish and with what tools. Tell people how they will lead better lives after reading your book. Will they learn the secrets to financial success? The secrets of successful gardening? How to live longer or healthier, or enjoy more romantic relationships? This section of your back cover is a sort of mini-outline of each chapter, written as a tempting list of tidbits. If your book has pullout charts, worksheets, illustrations, or other helps, mention them here. Remember that your goal is to whet the reader’s appetite so she will thumb through the book and then take it straight to the checkout register.

• Recommendations. After your features and benefits, add a few endorsements and/ or testimonials from opinion molders in your niche market. Endorsements are glowing words about your book like, “Every paparazzi-hounded Royal should have a copy of Simply Snubbing on her nightstand.—Queen Elizabeth.” Testimonials are explanations of how your book changed or enhanced a life like, “I couldn’t have developed the Theory of Relativity without first having read Hair-Raising Genius.—Albert Einstein.” Again, these words of praise do not need to come from tabloid-type celebrities, but they should be people recognizable and impressive to your target readers.

• Author, author. At the bottom of your back cover, write a short paragraph explaining why you’re an expert on this subject. Let browsers know they’re in the best possible hands when they buy your book and take your advice.

• The big finale. Finish off the copy on your back cover with a bang—a final hook that turns a looky-loo into a buyer.

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